Hey it's Ben,
I know it's not Christmas yet, or even New Years, but I'm already reflecting on this year.
I know it's not Christmas yet, or even New Years, but I'm already reflecting on this year.
Tonight we are having a little Tallowed Truth Team Christmas party and I was going to say a few words.
I'll try not to be the obnoxious boss who drinks too much and then overshares lol.
Nah, I don't really drink very much anymore.
The truth is, this business has become my whole life so I can't afford even one day where I feel hungover.
For better or for worse, this thing has consumed me (ok, it's only for better 🥲).
I used to be depressed about my "career;" I looked out at all the options and tried to squeeze myself into different boxes... it never worked...
Then I found business... and I still failed for years... learning, trying... making a few bucks... being broke again... trying again.
I heard people talk about going all in, about serving a group of people, about creating something of value... but until The Tallowed Truth I could never quite figure it out...
I used to be depressed about my "career;" I looked out at all the options and tried to squeeze myself into different boxes... it never worked...
Then I found business... and I still failed for years... learning, trying... making a few bucks... being broke again... trying again.
I heard people talk about going all in, about serving a group of people, about creating something of value... but until The Tallowed Truth I could never quite figure it out...
But now I understand.
I love my customers.
I love our message.
I love the standards we hold for quality and care.
And I love the freedom-loving rebels who I created this for.
I am so glad you resonate with our products, our message, and our mission.
I almost can't believe it's real some days.
I went from broke a couple years ago to having a team of over 12 people helping to build the most badass tallow company the world has ever seen.
None of this happens without you folks.
None of this happens without your support.
Maybe one day we'll have a Tallowed Truth meet up and I'll get to thank you in person.
I went from broke a couple years ago to having a team of over 12 people helping to build the most badass tallow company the world has ever seen.
None of this happens without you folks.
None of this happens without your support.
Maybe one day we'll have a Tallowed Truth meet up and I'll get to thank you in person.
But until then, I want to say thanks from the bottom of my heart.
We won't let you down.
No matter how big this thing gets, we will stay true to the values and the people that got it going in the first place.
We won't stop celebrating the Freedom Convoy which helped sparked the inspiration and passion for this whole thing.
We won't stop celebrating the Freedom Convoy which helped sparked the inspiration and passion for this whole thing.
Now I'm gonna cry.
I guess that's all.
It's been an incredible year with a ton of growing pains and it almost always feels like something is going wrong.
Chinese copycats, shipping strikes, learning about taxes, maxing out credit cards, dealing with banks, hiring people, finding new space... the list goes on.
Chinese copycats, shipping strikes, learning about taxes, maxing out credit cards, dealing with banks, hiring people, finding new space... the list goes on.
But then I stop and read an email reply from someone or a DM on instagram and I suddenly feel that on a much deeper level everything is going right.
We are going to win.
They can try to cancel Christmas, they can lie about the cows, they can push their big WEF agenda... but they are never gonna silence this "fringe" minority of freedom fighters.
And they are never gonna stop The Tallowed Truth.
To that, and to you, I raise my glass.
Cheers and much love,
Ben