My First Product

hey it's ben.

skin care was boring until now.

a bunch of dumb creams with a long list of ingredients...

soft skin, dove this... moisturise that....whatever.

it's all the same toxic shit owned by the same couple of parent companies... 

i'll be honest i used to really like old spice... but they sold out long ago... now they are just a shell of a cool brand shilling out chemicals with cult-like commercials...

not cool.

rubbing any of that stuff onto your highly absorbent skin is insane.

in a few years, it's gonna be the norm to use natural deodorants...we are in the midst of a mad scramble towards health as people start to literally fall apart from using this stuff...

health is cool but i wanted to sell something i was excited about.
 
i knew i wanted to sell something with animal fats to stick it to "big green" (the fake environment stuff) and cause it literally makes you more alive...

but for a while, i wasn't sure what it would be...I started a collagen brand that flopped... then I gave up for a bit...

then i got on this whole freedom rampage and the name f-balm popped into my head.

that was it.

i'm a sucker for play on words and fun product names and i thought it was catchy af.

but it's more than just a cool name.

f-balm is a super high-quality body balm that you can use for any skin problem, from dryness to sunburn to psoriasis.

tallow is rich in vitamins and shit that literally makes your skin come alive again... so get ready to glow up.


basically, this stuff will make you more attractive, feel better, and give fewer fu*cks about what anyone else thinks.

The reviews are already rolling in and people are loving this stuff.
 
the f-balm tins look so cool you're gonna wanna carry them around all the time just to look at... 

anyways i'm talking big but i think you're gonna like this stuff too and that's what matters.

i am honoured that you're reading this email and following this journey.

i think businesses are so cool and i've wanted to launch my own product for so long...
 
so I've decided to document the whole friggin thing for anyone who wants to see how it goes...

the goal is to sell $1 million worth of cow fat in the next 2 years.

but it starts with one person and it starts with one sale.

and that person might be you, so thanks.

i'm fired up that you are here and i won't let you down.

talk soon,

ben 

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