hey, it's Ben.
a weird thing about me is that I need to be working on something.
i kinda feel dead if I'm not.
it's taken me a while to figure out what to do with this trait.
cause it's good and bad but mostly good i think.
i get depressed and anxious if i'm not engaged in something that is meaningful to me.
so i'm always pretty antsy...
some people might call that a disorder or being workaholic or something but I'm not so sure.
i think we get it wrong with humans a lot of the time, especially ourselves.
as cliche as it sounds, we were made for greatness.
and i think our soul knows that even when our heads forget it.
our heads forgetting it leads to an inner dissonance that we can't shake.
but it's not totally our fault.
school and society and culture have slowly convinced us that being human means something different...
that we are not really capable of the greatness inside... that we should should shut up and be "normal"
i kinda feel dead if I'm not.
it's taken me a while to figure out what to do with this trait.
cause it's good and bad but mostly good i think.
i get depressed and anxious if i'm not engaged in something that is meaningful to me.
so i'm always pretty antsy...
some people might call that a disorder or being workaholic or something but I'm not so sure.
i think we get it wrong with humans a lot of the time, especially ourselves.
as cliche as it sounds, we were made for greatness.
and i think our soul knows that even when our heads forget it.
our heads forgetting it leads to an inner dissonance that we can't shake.
but it's not totally our fault.
school and society and culture have slowly convinced us that being human means something different...
that we are not really capable of the greatness inside... that we should should shut up and be "normal"
it's all boxes and instruction manuals ya know?
f that.
it just leads to misery for the most part. it makes you do stuff you don't wanna do.
and it makes you weak.
until you embrace your potential and start breaking the rules you're gonna feel sorta half baked...or worse. you won't even know about your potential... and will just be some npc robot...
what does this have to do with skincare or tallow?
for me, everything.
i've spent a lot of time and effort hiding from my potential.
most of my 20's in fact.
i was trying but... but i felt stuck...so i aimed low...
i just turned 30 recently.
that's probably more than a third of my life done.
i can't hide anymore.
failing with this brand would still be better than not doing it.
so i feel kinda liberated.
it's something i believe in and something i'm excited about.
i always wanted to inspire people but i've finally realised the best way to do that is to do stuff myself..
so that's why i'm doing this.
to show you and me what's possible.
to really get in the ring and have a go at life.
it's sort of a bonus that i get to fight the big bad guys and make something cool in the process.
maybe this was too much for a business email but I don't care.
this brand is about authenticity and telling the truth.
as you can tell, i'm not caught up in design and presentation... for better or for worse... but i think for the better.
i feely strangely convicted this is gonna be something big.
so welcome to The Tallowed Truth! (a few capitals are ok;))
i hope you feel welcomed!
and maybe even amused.
I hope you wanna follow along and maybe even try the product but even if you just read this then that's enough.
building this and writing these emails makes me feel alive, I hope it will do the same for you, and that's what all my products are gonna do too!
talk to you soon,
ben
P.S. are you working on anything? do you feel antsy? whaddo you wanna build? hit reply and let me know!
i can't hide anymore.
failing with this brand would still be better than not doing it.
so i feel kinda liberated.
it's something i believe in and something i'm excited about.
i always wanted to inspire people but i've finally realised the best way to do that is to do stuff myself..
so that's why i'm doing this.
to show you and me what's possible.
to really get in the ring and have a go at life.
it's sort of a bonus that i get to fight the big bad guys and make something cool in the process.
maybe this was too much for a business email but I don't care.
this brand is about authenticity and telling the truth.
as you can tell, i'm not caught up in design and presentation... for better or for worse... but i think for the better.
i feely strangely convicted this is gonna be something big.
so welcome to The Tallowed Truth! (a few capitals are ok;))
i hope you feel welcomed!
and maybe even amused.
I hope you wanna follow along and maybe even try the product but even if you just read this then that's enough.
building this and writing these emails makes me feel alive, I hope it will do the same for you, and that's what all my products are gonna do too!
talk to you soon,
ben
P.S. are you working on anything? do you feel antsy? whaddo you wanna build? hit reply and let me know!